Amway Inc was started by pals Jay Van Andel and Richard Devos in 1959 with an aim to sell FMCGs through distributors. Their first project, a multipurpose cleaner was accepted well by customers and this led to diversification in product range as well as globalisation. In a matter of 20 years, Amway had an established global presence and as many as three million reps.
Amway Products
Amway Global offers products that cater to a wide range of consumer needs. Some of the most popular products are discussed below.
· Nutrition boosters and supplements under the brand name Nutrilite
· Artistry is Amway’s brand of beauty-care products.
· Satinique is Amway’s hair care solution. This brand offers shampoo and conditioner and is alleged to repair damaged hair and restore nourishment.
· Amway offers Oral care through its popular product Glister.
· SA8 is a biodegradable laundry detergent for cleaner clothes.
· Amway’s water purifier, Espring is effective in controlling contaminants from polluting drinking water.
· The icook range of cookware has been carefully designed to promote a good cooking experience.
Distributing Amway Products
Being an MLM based venture, Amway offers customers an opportunity to become an IBO and distribute the company’s products. Most customers are induced by the income prospects, bonuses promised and the company’s promise to help them earn as well as the top earners in Amway. However, often superior products also have a superior price tag as is the case with Amway.
My Honest Opinion On The Amway Business Opportunity
Good products don’t necessarily mean good business. Amway may have its benefits with good margins, regular training sessions that motivate reps to seek business and interesting bonuses, parties and team outings where you could have a lot of fun. However, Amway trains its distributors to follow the conventional style of network marketing; call people in your network, convince them to buy the product and join as a distributor, get leads from them and repeat the process. This technique is operational only till your list of contacts lasts; after this, work may seem unrewarding.
This method leads to the MLM pyramid structure, which is even considered illegal in some countries. New reps complain that in spite of putting in hard work, most of the money seems to go to people higher in the pyramid. Now, you’ll contact people you hardly know, speak to anyone you meet in a public place and call little known people to parties where the main agenda, Amway, is kept a suspense.
Amway Wrap Up
Amway global is a good company with a winning combination of products, but the techniques employed to sell its products are not effective. My conclusion is, if you employ the right techniques, this income opportunity could be a cash cow bringing in more money than you dreamt of.
How should you market your Amway products?
There are several customers who are interested in products such as those sold by you; but don’t know whom to buy these products from. Cold calling and arranging meetings are now outdated; get all work done through the internet. Online marketing is sure to bring in more profits than you’d ever expect. Obtain leads and contact details on the net and follow up on these to clinch your deals. You just need to master tricks to advertise selectively on the net to reach your target market.
