The Internet has become indispensible and practically no busine
It is next to impossible for a business, speaker or author to operate at their full potential without using Internet marketing strategies as part of their overall plan. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.
Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process.
Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years! Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
P: Plug-In
Examine where you currently fit in the Internet marketing process and “plug in” at that point. Are you a complete beginner? Or perhaps you have some practical experience, but don’t know how to fit it all together? Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation.
T: Team-Up
Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen. The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade). And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet.
Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A: Accelerate
If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success. Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.